Rebuilding an International Women's Wear Brand's Omnichannel Logistics Centre
Xin Hee Group (JORYA and women's wear brand portfolio), Xiamen, China
Results at a Glance
The Challenge
Xin Hee Group — operator of the JORYA portfolio of women's wear brands — needed a large-scale logistics centre capable of efficient storage, precise allocation and fast delivery to both B2B store replenishment and B2C direct-to-consumer orders, from the same inventory, without compromising either channel. Their portfolio demands carefully-managed inventory: hundreds of styles per season, multiple sizes and colors per style, tight allocations to individual stores, and a rapidly-growing e-commerce channel needing single-piece picking from the same inventory pool. The solution also had to fit inside an existing urban facility — specifically on floors 3–4 of a 6-floor building in Xiamen — meaning the system had to go up, not out, and coexist with other operations on other floors.
The Solution
A multi-floor, brand-customised ACR system was deployed across floors 3–4 of the existing facility. 34 customised ACR robots with 4.5 m climbing reach handle tote retrieval across 1,706 shelving units and 51,384 storage locations. 14 double-layer U-shaped conveyor workstations present totes to human operators ergonomically, dramatically reducing walking and lifting. 12 charging stations support 24/7 operation with opportunity charging. An integrated software platform connects to the customer's existing WMS, providing optimised path planning and task allocation across the fleet. The multi-floor deployment added automated capacity inside the existing real-estate footprint, without expanding the building or interrupting the other floors.
Systems Used
- 34 ACR robots (4.5 m reach)
- 14 double-layer U-shaped workstations
- 12 charging stations
- WMS-integrated orchestration software
- Multi-floor deployment (floors 3–4 of existing building)
Why This Matters for South African Operations
Most branded apparel retailers struggle with the same underlying problem: the same SKU has to serve both wholesale store replenishment (full cases, scheduled cadence) and e-commerce (single pieces, unpredictable timing). Running two parallel warehouses doubles real estate, inventory and headcount. This project demonstrates how an ACR-driven, multi-floor automated logistics centre can host both channels on the same inventory, inside an existing building, with a small sorting team. For brands scaling internationally or launching a direct-to-consumer channel alongside existing wholesale, this is a proven blueprint.
Partner Technology Case Study
This project was delivered using automation technology from Allied Automation's manufacturing partners. Allied Automation supplies, integrates and supports the same technology platforms across South Africa and Africa. The results and specifications shown are those of the original deployment.
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